ANRO Inc.

DIGITAL COMMUNICATION SERVICES

ANRO has a long history of adopting new technologies to stay a few steps ahead of our clients’ changing needs. We understand that our clients need more from their printer than just ink on paper; they need streamlined order processes, personalized marketing materials that get noticed, and tools to help them leverage customer data in order to send powerful and compelling messages. ANRO’s comprehensive digital communication services help you get the most impact out of your marketing message across multiple mediums.

• Digital asset management
• Integrated Internet services
• Custom print management portals
• Print-on-demand programs
• Email & text messaging broadcasts
• PURLs (personalized landing pages)

DIGITAL ASSET MANAGEMENT

Managing digital files is a critical activity to effectively coordinate the production of marketing collateral and other graphic communication pieces. Image libraries, logos and other brand-identity artwork, mailing lists, PDFs, copy, and literature content are all examples of digital assets that must be organized, archived, and retrieved when needed.

ANRO has the requisite infrastructure and expertise in place to help you manage your digital assets. We maintain state-of-the-art servers, T-1 pipelines, and experienced IT staff, all of which enable us to quickly and easily access, store, and retrieve current and archival data.

Your data is protected by daily redundant backups, and access to ANRO directories and files is protected by multi-level user verification. External access is further protected through the use of robust firewall protocols.

CUSTOM ONLINE PRINT MANAGEMENT WEBSITES

ANRO develops custom online solutions that simplify the task of managing your print collateral, while fully leveraging our print, mail and fulfillment capabilities.

We can develop and host websites branded to appear as a seamless extension of your corporate site. Using this website, users can access and order printed materials right from their own desktops.

Your custom-designed website can incorporate any and all of ANRO’s comprehensive services. Access to corporate image libraries and verbiage, viewing real-time online proofs, generating static and dynamic reports, viewing leads generated by a fulfillment program, requesting quotations, and submitting orders for both digital and offset print jobs are just some of the features that can be included in your program.

Print-on-demand programs can also be incorporated. Users can create and send personalized pieces from pre-approved templates, selecting text, graphics, and images that are appropriate to each individual recipient.

Program Benefits:

• Control branding and distribution of marketing collateral and other materials.
• Improve relevance of printed communications by personalizing content for markets and individuals.
• Acquire more customers and revenue with relevant, one-to-one targeted communications.
• Speed marketing reaction time, quickly and easily update designs, shorten turnarounds.
• Show a return on CRM investments utilizing your existing customer data and systems.
• Reduce your administration costs for managing documents and other collateral.
• Reduce prepress production time and costs by eliminating redundant activities.
• Track activity and effectiveness of your print, mail & fulfillment programs.
• Automate and track co-op, distributor and consumer requests and campaigns.

MULTI-CHANNEL MARKETING

ANRO provides multi-channel marketing services that include email and text messaging broadcasts and personalized landing pages (also known as PURLs). These services help you leverage your existing customer data to increase the efficiency and effectiveness of your promotional campaigns.

These digital communication services are a perfect complement to ANRO’s print, direct mail and data management services. For example, we can print and mail marketing collateral that invites recipients to visit a web page that’s been personalized with a message or offer just for them.

Data from each visit to the PURL is captured and can be used to instantaneously generate an acknowledgement or follow-up offer via email or text-message to the recipient’s cell phone or PDA. Each message is formatted automatically for the Internet browser, email software, type of cell phone, or PDA device on the receiving end. The message can also include a link to a web page that's built on the fly and personalized for each individual inquiry.

Multi-channel marketing services leverage the value of your customer data with the power of ANRO’s comprehensive print, mail and data management expertise, to fully maximize the impact of your marketing message. Click Here For Examples