Before PURLs, measuring the effectiveness of direct marketing campaigns was difficult at best.

The marketing adage “I know half of my promotional efforts are effective, I just don’t know which half” epitomizes the dilemma. Using PURLs as a component of your campaign can help you identify which half is which.

PURLs provide accurate, detailed results by capturing who visited their personalized website (a self-qualified lead), specific pages viewed, links clicked and information entered. Reports and leads can be automatically (and instantaneously) produced and sent.