Dynamic Emails can be automatically generated and distributed according to preset rules.

Content in dynamic email responses can be based on both real-time activity (boxes checked, links clicked, or info entered online), as well as preexisting information in your database (such as purchase histories, relevant marketing and demographic segmentation).

Activity on a PURL may generate more than one email, such as a sample request that sends an order confirmation to the customer, a requisition to shipping, and a lead to your marketing department. Just like content, the distribution for each email can be determined by both real-time activity and preexisting information. Notification of who visited a PURL and what was of interest to them can be sent to the relevant salesperson, product manager, or other steak-holder (we couldn’t resist the pun).

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