Multiple Touches in a Single Campaign.

It’s a marketing truism that a message has to be viewed an average of 3 times for it to be remembered.

All 3 impressions can be achieved in a single multichannel campaign – mailer, website & email – and if a fulfillment activity is included, that’s a fourth touch. It’s also easier to multi-task a single creative concept for different channels than it is to develop three or more coordinated concepts for a single channel.