Thinking through color issues and designing in great color schemes takes time; so how can you be sure that the additional investment is worth it? The answer is that, used correctly, color has a long track record of increasing the effectiveness of print.

Studies have shown that that consumers make a subconscious judgment about people, their environment or products within 90 seconds of initially viewing them and that between 62% and 90% of their decision-making is based on color alone. Another study found that color increases brand recognition by up to 80%.

How can color be so powerful?
Because it taps into people’s emotions.