Opt@Mail extends the life of your direct mail messages through multiplied exposure to your targeted audience. It’s made up of 7 components, all packaged together for an easy to use solution.
Opt@Mail Mail Tracking offers state-of-the-art features that normally cost hundreds or even thousands of dollars per month. The best part is that it’s included at no additional charge.
Imagine receiving an email every morning with digital previews of your mail scheduled to arrive to your home or office that day. This is now possible thanks to Informed Delivery®.
This new USPS feature allows you to view grayscale images of the mail pieces you’re soon to receive – and you can access everything from one convenient location.
When someone clicks on the link to your website, they’ll receive a cookie on their browser and on their social media profiles. This means our Online Follow-Up and Social Media Follow-Up features will immediately start working for this user. Even if they initially exit the website without taking action, they’ll be seeing ads attracting them back to it – all over Facebook, Instagram and the Google Network.
With Call Tracking, you can know exactly who calls as a result of your direct mail campaign! Enhanced call tracking now offers full demographic data on each caller:
All of this information is available to you via your dashboard, which also provides
You will have all the information you need to further target or market to your audience, and follow-up with relevant information.
Did you know… that 96% of website visitors leave a website without taking any action? Have you ever visited a website and then started seeing banner ads with that company’s name on other websites you visit?
If a prospect leaves your website without taking action, your ads will show up throughout the Google Display Network, directing them back to your website.
This allows you to stay in touch, and stay top of mind for when that purchase or call happens. No leads left behind!
Social Media Follow-Up has been integrated into Opt@Mail to offer you the opportunity to not only follow a user across the Google Display Network, but also through Facebook and Instagram’s ad network.
Being constantly present in a person’s online experience is the key to success with online marketing. Social Media Follow-Up through Opt@Mail allows you to do just that.
Match your mailing list with your target audience’s Facebook and Instagram user accounts. Not only will your target market receive your mailing, but they will be delivered the SAME message on their social feeds, even before they visit your website online, giving you increased exposure. You can think of it as a warm-up to your direct mail campaign.
Opt@Mail is bringing you an advanced measurement solution system able to track and record exactly WHO visited your website as a result of your mailing, regardless of whether or not they took an action. In addition, LEADMatch gives you the opportunity to mail to website visitors who came not as a result of your mailing.