Direct mail is sent to your target market. Since direct mail is a tried and true medium that continues to yield response rates that outperform all other channels, it serves as the foundation of our 4-step process.
Your mailings are then tracked with advanced barcode technology. Using a proprietary system, we track the mailing process of your order, allowing you to know exactly when your mail pieces are due to arrive in prospects’ mailboxes.
Your new leads are funneled into an automatic follow-up system. Using the Google Display Network, text and image ads matching your campaign’s design and offer follow your website visitors around the internet after they leave your site. So if leads don’t take the desired action on your website the first time, you stay top of mind in a convenient and visible location on other websites they visit, including social media sites, such as Facebook.
A unique phone number is used on your direct mail piece to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. All calls are recorded so you can check for quality in your lead reception and sales process.