QR CODES: ADD MORE ZING TO YOUR MARKETING
What if you could make your marketing materials interactive at essentially no cost? Sounds too good to be true, right? Not with QR codes....
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IMPROVE TARGETING WITH PURLS
Have you joined the ranks of marketers using personalized URLs? It's easier than you might think....
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DESIGN-SPECIFIC iPHONE APPS LET YOU GO MOBILE
The Apple iPhone and other smartphones have spawned an entire cottage industry of applications that are helping these devices move from being simple communication tools to being computing platforms all their own....
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CONSUMERS LIKE GETTING MAIL
Two recent studies indicate that 1-to-1 printing is more effective than online advertising, even among the coveted 18-34 age group. ...
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