ANRO / Print and Digital Solutions

ANRO INC. FINDS BUSINESS SUCCESS WITH XMPIE

NEW YORK, Feb. 16, 2009 — XMPie®, Inc. today reported that ANRO Inc., a leading graphic communications services provider in the greater Philadelphia area for more than 50 years, has implemented XMPie's PersonalEffect® cross-media publishing suite as a central element of its transformation from a print-centric service provider to a full-service graphic communications service provider, offering turnkey corporate printing, direct marketing, mailing, fulfillment, digital media services and package printing and dimensional services.

"We have taken direct mail to the next level," said Larry Wolf, Director of Sales and Marketing, ANRO Inc. "Beyond simply putting ink or toner on paper, we are producing integrated multi-channel marketing campaigns that include postal mail, personalized Web URLS and dynamic e-mails, and we are working on SMS text messaging capability to be able to communicate with recipients across the spectrum of today's growing communications channels."

A critical element of this transformation, according to Wolf, was the implementation of XMPie's PersonalEffect cross-media suite of solutions almost three years ago. "We were keeping an eye on market trends," he comments, "and saw that the market was rapidly moving toward integrated cross-media marketing campaigns. We knew we needed to be an early adopter of this technology to continue our growth, and we identified XMPie as the best partner to get us where we needed to go."

XMPie's award-winning PersonalEffect solution for variable data, cross-media publishing makes it easy for print service providers and large enterprises to reach their customers with personalized, targeted messages across multiple channels, including print, e-mail and the Web. XMPie also enables real-time bi-directional communication with multiple databases combined with rule-based multi-channel marketing campaigns. Among other things, this ensures that new customer data and information is instantly incorporated in campaigns, even within the same Web session.

"If you look at all of the different ways you can produce variable data, XMPie is unique because it does not require the use of a proprietary internal composition system, but rather, is tightly integrated with Adobe® InDesign® for production of printed pieces, and allows designers to work with their composition tools of choice for Web and other electronic design," said Paul DeSantis, Director of IT, ANRO Inc. "XMPie also allows us to leverage the power of Adobe's InDesign Server to process large variable projects very quickly. Bi-directional database communication between the campaign and any number and type of data sources means that respondent choices and changes are reflected real-time in a more meaningful ongoing dialog that delivers amazing results for marketers."

DeSantis adds, "The Web has changed the expectations of consumers. The longer it takes to respond, the less likely you are to close the sale. XMPie helps us help our customers meet those more demanding expectations in a meaningful and productive manner."

As ANRO has added more digital capabilities, the company has also focused on building an integrated, hybrid workflow that allows the company to use an effective blend of its offset, digital printing and electronic communications resources. Frequently, direct marketing campaigns include both variable and static pieces that take advantage of the company's full range of production and fulfillment capabilities. By building the campaign in XMPie's uPlan™ module, ANRO is able to coordinate all of the moving parts of complex campaigns in a seamless hybrid workflow that would be difficult to manage any other way.

"Positioning XMPie as the command center for a full digital/offset hybrid production capability is a unique approach," said Karin Stroh, Vice President of Marketing, XMPie, Inc. "ANRO's innovative thinking sets a benchmark for other graphic communications service providers looking to improve the efficiency and effectiveness of their cross-media publishing operations."

"We know this works," concludes Wolf. "We use it to market our own services, and have received response rates in excess of 30 percent, accompanied by excellent metrics and actionable feedback."

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About ANRO Inc. ANRO Inc. is a full-service FSC certified commercial printer, direct mailer and digital solutions provider that specializes in meeting a broad range of corporate and organizational communication needs. The company's comprehensive in-house capabilities include: single through nine-color conventional offset printing, black & white digital publishing, color digital and variable data printing, package and dimensional printing, large format display graphics, prepress, finishing, direct mail, inventory and fulfillment, online print management and print-on-demand programs, cross-media and digital communication services. For more information, visit www.ANRO.com.

About XMPie XMPie Inc., a business-unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly-effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments. XMPie software solutions are available in two award-winning compatible product lines: uDirect® for desktop, print-only solutions, and PersonalEffect® for server-based cross-media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage® for image and graphics personalization; uStore®, a Web-to-print platform; uChart™ for dynamic charts and graphs; uEdit™ for Web-based document editing; and uProduce™ Marketing Console for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com.