ANRO provides companies with a range of turnkey graphic communication services, including one to nine-color
conventional, six-color digital and variable data printing, package printing, wide-format display graphics,
prepress, finishing, direct mail, fulfillment and multichannel marketing campaigns that leverage variable
data printed direct mail, PURLs, dynamic email and text messaging.
Frequently Asked Questions
Preproduction - Customer Service
- Q: Does ANRO offer design services?
- A: Our Electronic Prepress department offers comprehensive services to support your design needs.
- Q: Are there any jobs too small for ANRO?
- A: No. We can print anything from the simplest business card to the most complex annual report.
- Q: What is your normal turnaround time?
- A: Although ANRO's lead time is adjusted to meet your needs, our average (non-rush) turnaround time is between 7 and 10 days.
- Q: What do I need to supply with my job?
- A:Color separated and comp lasers; folding dummies; fonts (screen and printer fonts), all placed art files, and original art files.
- Q: What is the largest size ANRO can scan?
- A:The maximum copy size (input) is 13" x 19".
- Q: What resolution do you use for graphics?
- A:304 dpi gives us excellent results while minimizing storage and speed requirements.
- Q: What is the highest percentage you can scan?
- A:Reductions to 12% and enlargements to 2000% are possible. A good 35mm slide scanned at 2000% gives excellent results using USM (electronic sharpening) programs.
- Q: Can you scan previously printed materials?
- A:Yes. Results are usually very good depending on enlargement or reduction factors as well as copy quality.
- Q: What kind of copy do you prefer?
- A:35mm through 8" x 10" transparencies or any reflective prints or artwork up to 19" x 27" is acceptable. High quality originals are always preferred. Any copy to be scanned must be flexible enough to bend around a scanning drum with a 9" diameter.
- Q: Can you scan a negative?
- A:Yes, we can scan negatives. We prefer positives so there will be something to match the resulting proof with. However, if you have a bad print, it would be better to use the negative if it's good.
- Q: Should I size my own photographs?
- A:You are welcome to size your own pictures, or we will do it for you. In either case, clear cropping and position indications are very helpful and timesaving. The width and height of a photograph can be sized to different percentages. The limiting factor is the amount of distortion that is acceptable to you.
- Q: What types of products do the small presses produce?
- A:Letterheads, envelopes, labels, business cards, NCR forms, small posters, ad slicks, invitations, reply cards, and stationery.
- Q: Are there any limitations to weights of paper or sizes?
- A:Paper up to 10" x 15", minimum is 3" x 5". Weights from 9# bond to 14pt board. Envelopes range from coin envelopes to 10" x 13".
- Q: What is the best format to use when submitting a mailing list?
- A:The best file format to provide is a dbase (.dbf). ANRO is able to handle other formats, but processing time will be greater. Other formats we can handle include ASCII delimited, ASCII fixed fields, Excel, Access, Paradox (.db). If you are unsure whether or not your format will work successfully, please contact us.
- Q: When filling out the mailing information form, what data goes into the "label layout box"?
- A:List the names of the fields that must be printed on the mailing piece. Examples -- name, addresses, city, state, zip, account number.
- Q: Will my mailing list be altered during processing at ANRO?
- A:Yes! According to the new postal regulations, any mailing list attempting to receive postage discounts must have CASS certified addresses. ANRO will convert your list to standardized addresses according to postal standards. We will not change the file on the original disks supplied.
- Q: What information is necessary for my mail piece to be forwarded to the recipient?
- A:The post office requires the city, state, and zip code to appear on the address line, the line directly above the city should be the main address line. If a PO Box number is being used, it should be on this line. All other information should be on this line. Any other information should be in order of importance from bottom to top, ending with recipient's name. A piece missing a delivery address or city, state, or zip lines may still be delivered but it will take much longer. Many such pieces land in the trash.
- Q: Is a barcode necessary?
- A:No. You do not need to apply a barcode to your mailpiece, but there will be fewer discounts and slower delivery. Whenever possible, the post office will apply a barcode themselves, but you will forgo any discounts.
- Q: Where must the barcode appear on my mailing piece?
- A:The barcode will appear in the address block area either above or below the address. The reason the barcode is in this area is because the post office will spray one on the lower right corner of the piece if the post office ABE machine cannot read the barcode.
- Q: Does the layout of my mailing piece affect my postage amount and/or discount?
- A:Possibly. There are certain conditions that must be met regarding size, color, text placement and folding in order to qualify for mailing discounts. ANRO will advise you whenever these are a consideration.
- Q: What changes were involved in the most recent Mail Classification Reform?
- A:One of the changes that occurred in the Mail Classification Reform was that all mail must be 100% bar-coded for automation. Also, third class mail is now classified as Standard Mail and a CASS certificate must be submitted with any automated or carrier route mailing.
- Q: What is meant by the mail term "Automation"?
- A:Automation is a discount for mailings that are 100% bar-coded and can be processed through the USPS automated machines.
- Q: What qualifies for automation?
Q: How much money can a customer save on mail automation?
A:A customer can save as much as $ 0.05 per piece with automation, depending upon the mailing list.
Q: What are the requirements of a postcard?
A:A postcard must be between 3 1/2" x 5" and 4 1/4" x 6" in size, and must be at least .007 inches thick.
Q: What is considered a "letter"?
A:Any piece of mail with dimensions (length and width) between 6 1/8" and 11 1/2" and a thickness between .007 inches and .25 inches. Any piece that does not qualify as a letter is considered "no letter mail."
Q: When are wafer seals necessary?
A:Wafer seals are necessary when you have a mailing piece with the final fold at the bottom and an open end at the top. Only one wafer seal is needed unless it is a double folded postcard.
Q: What is the most important item to consider before proceeding with a bulk mailing?
A:Mailpiece design is the most important item to consider before proceeding with a bulk mailing. Listed below are a few things to keep in mind when designing a mail piece."
- Any mailing piece that is 100% bar-coded and within size requirements.
- Any envelope not more than 1/4 inch thick.
- A self mailer with the final fold at the bottom and wafer sealed at the top.
- Stock: thickness & color
- Piece Size
- Address imprint area
- Window size
- Barcode area
- Return address area
- Byline positioning
- Ghost imaging
- Logo and advertising