With three HP Indigo color digital presses, an HP T300 color digital web press, and a bank of high-speed black and white publishing systems in place,
ANRO is equipped to meet all of your digital printing needs.
Add to that ANRO’s variable data capabilities and you’ve got an endless array of options for producing
high-quality, high-impact marketing pieces.
THE BENEFITS OF DIGITAL PRINTING
Professional quality high-volume and short-run color. Our color digital presses use ink, not toner.
Personalized pieces. Relevant materials improve response and retention.
Faster, cheaper alterations. Lower set-up costs make alterations faster and less costly.
Reduced inventories and obsolescence. Print only what you need when you need it.
Lower postage costs from digital comingling of mailing lists
HIGH-VOLUME DIGITAL PRINTING
ANRO’s HP T300 digital inkjet web press delivers a breakthrough combination of productivity,
print quality, cost and flexibility that is unprecedented in our industry. ANRO is one of only
a few printers in the region to offer this unique capability.
Utilizing the T300, our enhanced finishing capabilities, database expertise and in-house mailing operations,
ANRO can now deliver 100% full-color variability on high-volume mailings, transactional and publishing applications.
And, we can do it at reduced turnaround times and effective price points. Using our solution, we can personalize content
on each individual piece in a print run, regardless of how many pieces we’re printing.
Other benefits include:
- Full-color variability of all text and images (vs. variable black imprinting in limited areas on the piece).
- Quicker turnaround – the T300 can print up to 1.5 million letter-sized pieces a day.
- Cost savings on mailings by digitally combining mail lists and sorting for maximum postage discounts.
- Additional cost savings through reduced inventory, spoilage & overruns (you only print what you need, when you need it).
- 30” maximum width web roll.
- Range of uncoated and coated papers, from 27lb to cover stocks.
VARIABLE DATA PRINTING
All of ANRO’s digital presses are equipped with variable data capabilities, allowing you to reach out to
your audience on a truly personalized, one-to-one level. If a marketing piece is relevant to the recipient,
the impact on him or her will be greater. Higher impact means higher response rates, and what marketer
doesn’t want that?
Variable data printing starts with one document designed as a template. Variable fields in the template
correspond to fields within a database of your recipients. When we merge the template with the database,
what results is a printed piece unique to each recipient.
Personalization goes way beyond names and addresses. Pictures, coupons, offer value, single words or
entire paragraphs, fonts, colors and graphics can all be customized to match an individual’s demographics,
purchase history, market or any other relevant criteria you’ve captured. Each piece will look as if it was
printed specifically for one person – because it was!
Secure DIGITAL PRESSROOM
Since much of our digital production involves sensitive confidential information – financial or otherwise –
we have built a dedicated digital pressroom with secure key-padded entry. We also prevent unauthorized access
to digital files with multi-level user verification and robust firewall protocols.
The Power of DIGITAL PRINTING
You think one or two-day turnaround is impressive? ANRO delivered several-hour turnaround to Topps
when we printed and finished their Royal Wedding Commemorative Trading Cards, which aired on QVC just hours after the big event.