Digital Print
With four HP Indigo color digital presses and a bank of high-speed black and white publishing systems in place,
ANRO is equipped to meet all of your digital printing needs.
Digital printing offers you short-run convenience with quality approaching that conventional offset printing.
Add to that ANRO’s variable data capabilities and you’ve got an endless array of options for producing
high-quality, high-impact marketing pieces.
THE BENEFITS OF DIGITAL PRINTING
Professional quality short-run color. Our color digital presses use ink, not toner.
Personalized pieces. Relevant materials improve response and retention.
Faster, cheaper alterations. Lower set-up costs make alterations faster and less costly.
Reduced inventories and obsolescence. Print only what you need when you need it.
To download ANRO's Guide to Color Digital Printing,Click here.
VARIABLE DATA PRINTING
All of ANRO’s digital presses are equipped with variable data capabilities, allowing you to reach out to
your audience on a truly personalized, one-to-one level. If a marketing piece is relevant to the recipient,
the impact on him or her will be greater. Higher impact means higher response rates, and what marketer
doesn’t want that?
Variable data printing starts with one document designed as a template. Variable fields in the template
correspond to fields within a database of your recipients. When we merge the template with the database,
what results is a printed piece unique to each recipient.
Personalization goes way beyond names and addresses. Pictures, coupons, offer value, single words or
entire paragraphs, fonts, colors and graphics can all be customized to match an individual’s demographics,
purchase history, market or any other relevant criteria you’ve captured. Each piece will look as if it was
printed specifically for one person – because it was!
ANRO’S DIGITAL PRESSROOM
ANRO’s four HP Indigo digital presses offer you the full spectrum of color options, including PMS and spot
colors. HP Indigos use liquid inks, which give a more vibrant, more durable printed piece (vs. toner) that
is comparable in quality to conventionally printed pieces.
High speed black and white digital printing is also available with our three Xerox Nuvera publishing systems.
Their capabilities include MICR for printing magnetic barcodes and inline collation and binding.
Since much of our digital production involves sensitive confidential information – financial or otherwise –
we have built a dedicated digital pressroom with secure key-padded entry. We also prevent unauthorized access
to digital files with multi-level user verification and robust firewall protocols.
The Power of DIGITAL PRINTING
You think one or two-day turnaround is impressive? ANRO delivered several-hour turnaround to Topps when we printed and finished their Royal Wedding Commemorative Trading Cards, which aired on QVC just hours after the big event.