Educational and non-profit organizations are among the best data collectors out there. Non-profits have extensive records about the people that contribute to their organization, and they are pros at using that information to elicit an emotional connection. Highly variable direct mail appeals are one of the largest means for obtaining donations.

Educational institutions use personal data at great lengths to attract new recruits through personalized admissions tactics. It’s no surprise that they partner with ANRO to get the job done.

Our in-house direct mail solutions and streamlined production allow your direct mail to be produced efficiently and distributed with the lowest postage rate. If incorporating PURLs, emails, or texts along with printed efforts is something you’re interested in, then you’ve come to the right place. Whether it’s managing the fulfillment materials of a program or triggering multi-channel communications, ANRO’s able to tackle it all.

Specialty Programs

The scale of Educational and Non-profit organizations that ANRO supports is extremely diverse. From small to large, we understand your needs are very unique and that grabbing attention is tremendously important. That’s why we create and develop custom specialty fulfillment and mail programs to support our partners and their unique requirements. Let us work with you to develop a program that gets your message out to your members effectively.

Multi-Channel Campaigns

The integration of multiple marketing channels has changed the way people receive and process information. Combining direct mail, personalized web pages (PURLS), e-blasts, and text messages in a multi-touch campaign increases relevancy and response rates. ANRO’s been implementing successful cross-media campaigns for our clients for over a decade. Let us show you how you can leverage our technology and expertise to execute a custom multi-channel campaign.

100% Personalization

It’s more important than ever to effectively appeal to your audience with specific personalized messages and offers. At ANRO, our programming and development team specialize in managing your database in the best way possible to ensure postal optimization and the lowest postage rates. Variable graphics, text, coupons, dates, offers – you name it. We have unlimited flexibility when it comes to personalization.

Promotional Products

ANRO can print on anything, literally. We are your full-service supplier for promotional products of all shapes, sizes and descriptions. With close to one million products and over 3,000 vendors at our disposal, we will find the solution that’s just right for you. ANRO Promo products put your message where it matters most – in the day-to-day lives of your customers and prospects.

Direct mail is three times more effective than email at garnering donations for non-profit organizations.

Source: Profit Fuzion
Of non-profit organizations did not send an email within 30 days of sign-up
Of nonprofits donation landing pages are not optimized for mobile
Percentage of donors that say personalization of thank you is more important than the speed